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- IGNITION ZEITGEIST
IGNITION ZEITGEIST
Ignition Zeitgeist is a handy resource for staying ahead of the cultural curve, covering the latest trends in entertainment, tech and marketing. Delivered straight to your inbox, Ignition Zeitgeist is designed for everyone who wants to stay informed, but only has time for the headlines. Whether it's the latest industry flash-in-the-pan, intriguing augurs of genuine cultural and societal change or the latest ephemeral viral sensation... Ignition Creative has you covered.
Trending… news to be aware of
Trending 1: ‘Ne Zha 2’
The what… Chinese animated fantasy Nezha: The Demon Child Churns The Sea (aka Ne Zha 2) has become the highest grossing animated film in movie history and 5th highest grossing movie of all time. With European theatrical release imminent, Ne Zha 2 could still claim further records.
Kind of a big deal… ‘Ne Zha 2’ sets records
More than a movie… Chinese state media has been promoting the wider cultural and commercial impact through advertorial
It’s not just China that is driving the… Asian animation boom
Trending 2: Spotify
The what… Spotify has released the latest edition of its annual Loud and Clear report which they claim provides transparency on their royalty payments and provides insights into the global streaming economy. Spotify claims that they paid the music industry $10 billion in 2024 taking their total lifetime payout to $60 billion.
Greatest hits… A summary showing that nearly 1,500 Artists Earn $1 Million+
Long play… The full report
Dancing to a different drum… The price of a perfect playlist
Trending 3: Adolescence (Netflix)
The what… Netflix’s hard-hitting drama about a 13-year-old boy who is accused of the murder of a classmate has been highly praised for its handling of themes such as ‘incel culture’ and ‘male rage’. The show has generated widespread conversation in the media, online and even in the UK Parliament.
Art imitates life… Drama shines light on 'growing problem'
Trending 4: CrossFit
The what… CrossFit is up for sale again after struggling to maintain its market position in the face of competition and controversy.
Running out of steam… CrossFit for sale after years of drama and attrition
Pulling away…How Hyrox became a global fitness front runner
Going the distance… Peloton’s epic saga could give CrossFit hope
Trending 5: St Patrick's Day
The what… The world’s most famous snake botherer was celebrated on 17th March as St Patrick’s Day festivities took place across the globe. Brands didn’t miss the opportunity to join the party, although 2025’s efforts fell some way short of the very best St Patrick’s Day activations.
What’s the craic… How did brands celebrate in 2025?
A pot of gold… Iconic ads of St Patrick’s Day past
Same again please… Chicago turns its river green again
Trending 6: Astronauts Rescued
The what… After cutting our recent trailer for Spacewoman about the pioneering astronaut, Eileen Collins, we have become a bit obsessed by bravery of those who boldly venture where few people have gone before. We’ve therefore been gripped to the saga of the astronauts who have been stranded in space for the last nine months, who are thankfully now back on terra firma.
Splash down… NASA rescues stranded Astronauts
Travel opens the mind, swells the eyeballs and wastes the muscles… How do astronauts feel when they return to earth?
More to worry about than legroom…How would the human body cope with a mission to Mars?
Monitoring… news to keep an eye on
Monitoring 1: Entertainment / Video Game Crossovers
The what… With 40+ video game based movies currently in development and a string of recent success stories to prove the model, we’re excited to see our two favourite sectors collide and are eagerly watching to see if these crossovers can continue to realise their potential. In this section we also cover video games based on entertainment IP.
Monitoring 2: AI Marketing
The what… Where to start… AI is already having a tangible influence on the entertainment and creative sectors, with the potential for greater impact yet to come. Ignition Zeitgeist will tease out the latest meaningful developments and noteworthy uses.
Monitoring 3: TikTok
The what… it’s been hard to escape the existential drama concerning the future of TikTok in the US. With an array of high profile suitors waiting in the wings and a change of administration, it feels like there are lots of twists and turns to come.
Insight Of The Week
COVID: 5 years on - It’s been five years since the World Health Organization declared Covid-19 a global pandemic, and much of the world went into lockdown. Since then, how much of our daily lives have returned to pre pandemic levels?
Ads We Love
We couldn’t possibly comment on this ad… so we’ll just say that we love this OOH activation from Apple TV+ for their upcoming series The Studio.
WTF Of The Week
Our runaway winner is Believe Part 2: All Hail Gravy from KFC. The creative agency behind the ad has kindly (and maybe out of necessity) taken time to share their thinking here.
And Finally…
We’re fast approaching one of Ignition’s favourite times of the year. The Cannes Film Festival takes place between the 13th - 24th May and we are already busy working on exciting promos for a number of clients. If you are looking for support with your own Cannes projects please do get in touch so that we can allocate the best possible team for your trailer requirements.
