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IGNITION ZEITGEIST
Ignition Zeitgeist is a handy resource for staying ahead of the cultural curve, covering the latest trends in entertainment, tech and marketing. Delivered straight to your inbox, Ignition Zeitgeist is designed for everyone who wants to stay informed, but only has time for the headlines. Whether it's the latest industry flash-in-the-pan, intriguing augurs of genuine cultural and societal change or the latest ephemeral viral sensation... Ignition Creative has you covered.
Trending... ephemeral news
Trending 1: Super Bowl Ads
The what… Super Bowl LIX took place at Caesars Superdome in New Orleans on Sunday 9th February. The Super Bowl is the most watched annual sporting event in the US and has become a creative showcase for TV advertisers with deep pockets.
Trending 2: Go Back To Where You Came From (Channel 4)
The what… Channel 4’s recent immigration themed reality show has proven as divisive as the issues it looked to address. Was this a genre reaching its nadir or an innovative and accessible gateway to a complex subject?
Make your own mind up: Six Opinionated Brits Experience Refugee Life Up Close In Some Of The World’s Most Dangerous Places. But Will Their Eye-Opening Journey Change Hearts And Minds?
Trending 3: Grammy’s Response To LA Wildfires
The what… When the Grammy organisers decided to proceed with this year’s ceremony they did so against a backdrop of a devastated Los Angeles. How did they deal with the challenge and how successful were the fundraising drives of the Grammy’s and the separate FireAid LA benefit which took place in the same week?
Monitoring… stories with legs
Monitoring 1: Entertainment / Video Game Crossovers
The what… with 40+ video game based movies currently in development and a string of recent success stories to prove the model, we’re excited to see our two favorite sectors collide and are eagerly watching to see if these crossovers can continue to realise their potential
Monitoring 2: AI Marketing
The what… where to start… love it or loathe it, AI is already having a tangible influence on the entertainment and creative sectors, with the potential for greater impact yet to come. Ignition Zeitgeist will tease out the latest meaningful developments and noteworthy uses
Monitoring 3: TikTok
The what… it’s been hard to escape the existential drama concerning the future of TikTok in the US. With an array of high profile suitors waiting in the wings and a change of administration, it feels like there are lots of twists and turns to come
Insight Of The Week
Who are Britain's faithfuls and traitors? In the wake of the BBC’s successful third outing of The Traitors, YouGov aims to understand just how Machiavellian the British can be - link
Activations We Love
They’re gonna need a bigger billboard… Netflix’s latest OOH special build answers the question on everyone’s lips, what’s ‘Next on Netflix’? - link
We can’t wait to get stuck in!
WTF Of The Week
First they come for the turkeys and then they came for the chickens. Everything about the Super Bowl is big and the volume of food consumed during the event is no exception - link
And Finally…
We teased in our subscriber email that Ignition Creative has a link to one of the biggest viral marketing moments of recent times. Ignition Creative London’s founder Robin Burke was the man behind the Grand Central Station Severance S2 activation… and we couldn’t be prouder. Great job, Robin! For those that haven’t seen it, check it out here
